Introduction/description
The Associate Degree in Mass Communication is a regular 2-year degree program which has been designed to equip the students with requisite knowledge and skills which would help them taking an early start of their professional career so that they can earn their livings and support their families too.
Note: Candidates holding Associate Degree can continue towards respective BS 4-year degree program. Or the student can apply for new admission towards any BS 4-Year degree program (Subject to admission eligibility with exemption/transfer of relevant qualified courses) as per policy.
Program Objectives
After completing the Associate Degree in Mass Communication, the students will:
- Develop an understanding of the latest trends in the domain of Mass Communication;
- Develop communication skills to excel in professional life;
- Develop critical thinking towards media development;
- Be able to write features and articles;
- Be able to critically analyze media contents and their implications;
Admission Eligibility Criteria
Intermediate (equivalent to 12 years of education) with at least 45% marks.
Note
- Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad.
- Candidates having less than 45% marks will be eligible for admission after successful completion of “Zero Semester”.
Course Exemption
Course exemption is not allowed.
Duration
It is two-year full time study program spread over four semesters. Each semester has at least 18 weeks duration for teaching and examinations etc.
Assessment of Study Progress
The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Discussion Board (GDB), mid-term and final term exams. The mid-term and final term exams are conducted at VU’s designated centers and usually count for 80 to 85% of the total marks for a course.
Award of Degree
To be eligible for the award of Associate Degree in Mass Communication, a student is required to earn prescribed number of credit hours with a minimum Cumulative Grade Point Average (CGPA) of 2.00 out of 4.
Disclaimer
- The courses may be revised from time to time after a careful review to incorporate latest developments and trends in the domain of Mass Communication. While reviewing the courses, needs of local industry and job market are also given full consideration.
- The University reserves the right to change fee structure from time to time.
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Scheme of Study
Total Credit Hours 66 Total Semesters 4 Duration 2 Years
Associate Degree Programs (Associate Degree in Mass Communication) Semester No. 1 Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization CS101 Introduction to Computing General Education Applications of Information and Communication Technologies (ICT) Required 3 (Theory:3, Practical:0) ENG101 English Comprehension General Education Functional English Required 3 (Theory:3, Practical:0) MCM101 Introduction to Mass Communication Major Required 3 (Theory:3, Practical:0) MTH100 General Mathematics General Education Quantitative Reasoning Required 3 (Theory:3, Practical:0) SOC101 Introduction to Sociology General Education Required 3 (Theory:3, Practical:0) ETH202 Ethics (for Non-Muslims) General Education Islamic Studies/Religious Education Studies Elective 2 (Theory:2, Practical:0) ISL202 Islamic Studies General Education Islamic Studies/Religious Education Studies Elective 2 (Theory:2, Practical:0) Semester No. 2 Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization ENG201 Business and Technical English Writing General Education Expository Writing Required 3 (Theory:3, Practical:0) ETH100 Effective Citizenship General Education Civics and Community Engagement Required 3 (Theory:3, Practical:0) MCM301 Communication skills Major Required 3 (Theory:3, Practical:0) MCM304 Mass Media in Pakistan Major Required 3 (Theory:3, Practical:0) STA301 Statistics and Probability General Education Quantitative Reasoning Required 3 (Theory:3, Practical:0) PAK301 Pakistan Studies General Education Required 2 (Theory:2, Practical:0) Semester No. 3 Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization MCM310 Journalistic Writing Major Required 3 (Theory:3, Practical:0) MCM311 Reporting and Sub-Editing Major Required 3 (Theory:3, Practical:0) MCM401 Fundamentals of Public Relations Major Required 3 (Theory:3, Practical:0) MGT602 Entrepreneurship General Education Entrepreneurship Required 3 (Theory:3, Practical:0) URD101 Urdu General Education Arts and Humanities Required 3 (Theory:3, Practical:0) PAK522 Ideology and Constitution of Pakistan General Education Ideology and Constitution of Pakistan Required 2 (Theory:2, Practical:0) Semester No. 4 Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization GSC101 General Science General Education Natural Sciences Required 3 (Theory:3, Practical:0) MCM411 Introduction to Broadcasting Major Required 3 (Theory:3, Practical:0) MCM501 Advertising for Print and Electronic Media Major Required 3 (Theory:3, Practical:0) MCM511 Theories of Communication Major Required 3 (Theory:3, Practical:0) MCM610 Mass Communication Law & Ethics Major Required 3 (Theory:3, Practical:0)