Associate Degree in Sales and Marketing

Introduction

The Associate Degree Program in Sales and Marketing has been designed for candidates having 12-years education who want to develop knowledge of working in a sales and marketing business in the local & global marketplace; demonstrate an understanding of the basics of marketing and supply chain management; develop the skills to understand and implement business plans; enhance the skills necessary to formulate and plan selling the products; and understand the promotion and delivery of products or services as a key element in response to customer requirements. The graduates of the proposed program are expected to be self-employed or employed by public enterprises and private corporations at entry level jobs in marketing, procurement and sales/ distribution departments.

Eligibility Criteria

Intermediate (equivalent to 12 years of education) with at least 45% marks.

Note

1. Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (http://www.ibcc.edu.pk/).
2. Candidates having 33% – 44% marks will be eligible for admission after the successful completion of “Zero Semester”.

Award of Degree

To be eligible for the award of Associate Degree in Sales and Marketing candidates are required to complete at least 68 credit hours course work program by attending minimum 4-semesters with at least Cumulative Grade Point Average of 2 out of 4.

Scheme of Study