Introduction
The bachelor’s degree program offers a progressive curriculum designed to teach business fundamentals and higher level leadership skills. This specialization in business administration helps you develop the management, interpersonal, and professional skills you need to advance your career. The Bachelor of Science in Business Administration (BSBA) is four-year (8 semesters) program and designed for candidates having 12-years education with commerce & business backgrounds specifically, and students from arts & science backgrounds are also eligible to get admission in BS – Business Administration.
Eligibility Criteria
Intermediate (12 years of education)/ A- Level or equivalent qualification with at-least 45% marks
Note:
- Candidates having ‘A’ level or Deeni Asnad or foreign qualification are required to provide equivalence certificate from IBCC or HEC, Islamabad as applicable.
- Candidates having less than 45% marks in Intermediate or equivalent qualification will be eligible for admission after the successful completion of “Zero Semester”.
Award of Degree
To be eligible for the award BS degree, the students are required to complete prescribed course work of 127 credit hours with a minimum Cumulative Grade Point Average (CGPA) of 2.0 out of 4.
Scheme of Study
| Total Credit Hours | 131 |
| Total Semesters | 8 |
| Duration | 4 Years |
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| Semester No. 1 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| CS101 | Introduction to Computing | General Education | Applications of Information and Communication Technologies (ICT) | Required | 3 (Theory:3, Practical:0) | ||||
| ENG101 | English Comprehension | General Education | Functional English | Required | 3 (Theory:3, Practical:0) | ||||
| MCM101 | Introduction to Mass Communication | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MTH100 | General Mathematics | General Education | Quantitative Reasoning | Required | 3 (Theory:3, Practical:0) | ||||
| SOC101 | Introduction to Sociology | General Education | Required | 3 (Theory:3, Practical:0) | |||||
| ETH202 | Ethics (for Non-Muslims) | General Education | Islamic Studies/Religious Education Studies | Elective | 2 (Theory:2, Practical:0) | ||||
| ISL202 | Islamic Studies | General Education | Islamic Studies/Religious Education Studies | Elective | 2 (Theory:2, Practical:0) | ||||
| Semester No. 2 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| ENG201 | Business and Technical English Writing | General Education | Expository Writing | Required | 3 (Theory:3, Practical:0) | ||||
| ETH100 | Effective Citizenship | General Education | Civics and Community Engagement | Required | 3 (Theory:3, Practical:0) | ||||
| MCM301 | Communication skills | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM304 | Mass Media in Pakistan | Major | Required | 3 (Theory:3, Practical:0) | |||||
| STA301 | Statistics and Probability | General Education | Quantitative Reasoning | Required | 3 (Theory:3, Practical:0) | ||||
| PAK301 | Pakistan Studies | General Education | Required | 2 (Theory:2, Practical:0) | |||||
| Semester No. 3 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| MCM310 | Journalistic Writing | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM311 | Reporting and Sub-Editing | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM401 | Fundamentals of Public Relations | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MGT602 | Entrepreneurship | General Education | Entrepreneurship | Required | 3 (Theory:3, Practical:0) | ||||
| URD101 | Urdu | General Education | Arts and Humanities | Required | 3 (Theory:3, Practical:0) | ||||
| PAK522 | Ideology and Constitution of Pakistan | General Education | Ideology and Constitution of Pakistan | Required | 2 (Theory:2, Practical:0) | ||||
| Semester No. 4 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| GSC101 | General Science | General Education | Natural Sciences | Required | 3 (Theory:3, Practical:0) | ||||
| MCM411 | Introduction to Broadcasting | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM501 | Advertising for Print and Electronic Media | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM511 | Theories of Communication | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM610 | Mass Communication Law & Ethics | Major | Required | 3 (Theory:3, Practical:0) | |||||
| Semester No. 5 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| MCM514 | Feature & Column Writing | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM601 | Media Management | Major | Required | 3 (Theory:3, Practical:0) | |||||
| PSC401 | Public International Law | Major | Required | 3 (Theory:3, Practical:0) | |||||
| EDU403 | Art, Crafts and Calligraphy | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| MGT211 | Introduction To Business | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| MGT301 | Principles of Marketing | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| SOC401 | Cultural Anthropology | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| Semester No. 6 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| MCM515 | Radio News Reporting & Production | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM532 | Magazine Journalism | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCMI619 | Internship Report-Mass Communication | Major | Field Experience / Internship | Required | 3 (Theory:3, Practical:0) | ||||
| STA630 | Research Methods | Major | Required | 3 (Theory:3, Practical:0) | |||||
| CS204 | Cyber Law | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| IT430 | E-Commerce | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| MGT502 | Organizational Behaviour | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| MGT503 | Principles of Management | Interdisciplinary | Elective | 3 (Theory:3, Practical:0) | |||||
| Semester No. 7 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| MCM431 | Development Communication | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM516 | TV News Reporting & Production | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM517 | Online Journalism | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM520 | Contemporary Mass Media | Major | Required | 3 (Theory:3, Practical:0) | |||||
| PSC201 | International Relations | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM512 | Media Lab | Major | Required | 2 (Theory:0, Practical:2) | |||||
| Semester No. 8 | |||||||||
| Course Code | Title | Category | Sub Category | Type | Pre Requisite | Credit Hours | Specialization | ||
| MCM499 | Capstone Project | Major | Capstone Project | Required | 3 (Theory:3, Practical:0) | ||||
| MCM531 | Community Journalism | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM604 | International Communication | Major | Required | 3 (Theory:3, Practical:0) | |||||
| MCM611 | Seminar on Contemporary Issues in Media | Major | Required | 3 (Theory:3, Practical:0) | |||||
| SOC610 | Electronic Media & Virtual Community | Major | Required | 3 (Theory:3, Practical:0) | |||||